The Flower Queen

With her background in fine arts, degree in interior design, 20 years of experience in floristry, Benjamina’s love and passion shines through all her work.

“I believe that nothing is impossible – there’s nothing you can’t create with flowers. At the end of the day, who says that a bride has to have a bridal bouquet? Why can’t she have a necklace, bracelet or an extraordinary head piece?”

Staying true to this statement, Benjamina offers clients an endless list of floral possibilities. The breadth of her portfolio ranges from weddings, photo shoots, art galleries, window installations, retail interiors and all those other beauties in between.

With no client or event the same, Benjamina offers free personal consultations at New Covent Garden Flower Market. Guided by her creative flair, here you are able to thoroughly explore your floral vision – from the flowers to the vases, props and trimmings.

Sourcing her blooms from Holland and local British growers, she offers only the highest quality flowers, and will advise her clients the best selection according to the season.

Whether your affair is urban rustic, classic chic, or effortlessly simple, Benjamina will create a floral delight to remember.


"A big thank you for creating our flower dreams! Everything came out even better than I had imagined and we had so many compliments!"

Frances O'Neill

Wedding at The Town Hall Hotel, London, October 2021
"Thank you so much for everything, the flowers we're beautiful and we honestly couldn't have envisioned how amazing the arch would look. You surpassed all expectations!"

Katherine Osborne

Wedding at Chilston Park Hotel, Kent, September 2021
"I cannot recommend Benjamina enough! She exceeded all of our expectations, both before the wedding and on the day. My partner and I had a quirky and unusual idea of how we wanted our flowers to look, and Benjamina listened, advised and produced the most outstanding result! She dedicated so much time to us, was incredibly professional and responsive, and every wedding guest was blown away by our flowers. The bouquets were stunning; the button holes were detailed and unique; and the ceremony flowers were the talking point of the wedding. I wish we could do it all again, as it was such a fun process. A genuine 5 star service - Benjamina made our wedding day unforgettable!"

Kirsty Morton

Wedding at The Town Hall Hotel, London, July 2019
"Dear Benjamina Thank you so much for the beautiful flowers you arranged for Tanya and Dave`s wedding. Every arrangement looked gorgeous including Tanya`s bouquet. We`re still enjoying them back at our home - what a wonderful selection of different flowers and foliage."

Liz Crossick

Wedding at Gherkin Searcys, London, December 2019
''Just a note to say thank you again for all your hard work on our wedding. The flowers were beautiful and I had so many compliments on them. They really make the difference at somewhere like St John between it feeling like a restaurant or a wedding and we couldn't have been happier. I certainly won't forget how I felt when I saw the foliage covered doorway on my walk to the ceremony and knew it was going to look incredible.''

Fay Johnson

Wedding at St. John Bread & Wine, London, May 2018
"Thank you so much for all your hard work in helping to make Abbie & Allon's wedding such a magnificent occasion. Your floral arrangements I knew would be beautiful but they exceeded my expectations. The Chuppah looked magical and the combination of the gold stands and lanterns simply transformed the Abraham Lincoln room and the flowers on the tables in the ballroom in the Savoy were stunning, the mix of hurricane lights and flowers on the low tables was equally gorgeous. Your floral designs managed to enhance even more an already beautiful room and set the tone for what turned out to be a most amazing evening."

Deanna Cohen

Wedding at The Savoy, London, March 2018
“Benjamina’s work took our wedding to another level. We had so much interest and so many compliments from not only the guests but the venue too. Her hands on and crafted approach really shows through in what she produces and you can’t not appreciate what she does. From start to finish Benjamina was amazing - taking our initial ideas and expanding on them beyond what we would ever have imagined ourselves. And when our budget wasn’t enough - she worked around us without sacrificing any of the essence that made us fall in love with her original ideas. She liaised with the venue and took care of everything to leave the whole process stress free and totally enjoyable for us both and we massively appreciate the work she has done for us. Could not recommend Indeco Flowers highly enough!!”

Chris Jarvis

Wedding at The Dreys, Kent, August 2017
“Indeco Flowers are beyond exceptional. The flowers they provided for our Bethnal Green Town Hall wedding were so perfect: each arrangement fit the brief (spot on!) yet also soared beyond expectations. We had so many compliments and I could not have been happier with them. Professional and incredible value. Would recommend to anyone.”

Alison O’Reilly

Wedding at The Town Hall Hotel, London, April 2017
“AMAZING service from Benjamina at Indeco Flowers.... we only booked them a minutes before our wedding as our original florist couldn't commit on things they had promised. Benjamina came in and reassured me within minutes of speaking and managed to fulfill my every wish... our flowers were beautiful and the service was second to none... I couldn't of asked for a better service. Cannot recommend them anymore! Thank you again for making it all so easy”

Suzannah Read

Wedding at The Town Hall Hotel, London, March 2017
“Amazing, amazing, amazing florist!! Thank you so much for the wonderful flowers you provided for our recent wedding. You were outstanding from the moment we met you at 6am in Covent Garden Flower Market! We loved your approach and your artistry.. The pedestal flowers were just breathtaking.... Every element of your work was fantastic - my wife loved her bouquet so much she's had the flowers made into jewellery to have and give out as keep sakes. We wouldn't hesitate to recommend Benjamina - totally professional, wonderful artist - thank you again!”

Paul and Christine Prowse

Wedding at Kings College London, February 2017
“I cannot say enough good things about Benjamina. We met with quite a few florists in order to make my decision on who to have doing my flowers on my wedding day, and Benjamina was a breath of fresh air and stood out from the rest as someone who really cares about your wedding - even though she must do hundreds, she makes you feel that yours is as special to her as it is to you. Because we'd spent that time together at the beginning, on the day when she arrived with the flowers just as I'd imagined, it was like seeing an old friend, and my parents and I were so pleased to see her. She is passionate, caring, and pays attention to your needs and ultimately creates the most wonderful flowers. I would recommend her to anyone planning a wedding!”


Wedding at The Town Hall Hotel, London, August 2016
“Indeco Flowers were absolutely wonderful for our wedding. Benjamina did an incredible job - the flowers were even more beautiful than I could have hoped and surpassed all my expectations. They were exactly what I wanted and more. I wouldn't hesitate in recommending Indeco Flowers!“

Katie Jamieson

London, April 2016
“From start to finish she was extremely professional. Took the time to get to know us and understand what we wanted for our wedding. She made lots of suggestions for us provided lots of examples and made us feel relaxed prior to our big day. When the day came our venue looked stunning. Professionally laid out and the centerpieces for our tables looked great. Would definitely recommend Indeco Flowers to anyone. Has been a pleasure to deal with them.”

Craig Tiller

Essex, September 2015
“We had a "Black & White Breakfast at Tiffany's" wedding and Benjamina created the perfect flowers for the theme! At the consultation, we were still unsure what types of flowers we should get, but she gave us spot-on advice and creative input, and from the moment on, we knew we were in the right person's hands. She delivered the promise on the day, as the venue looked absolutely stunning and everyone was saying how beautiful and elegant these flowers were. Thank you so much Benjamina!”

Keiko Bromley

London, July 2015
‘’From the start Benjamina understood our vision for the flowers at our wedding. With class and taste, she will hear your idea and make it to the beautiful reality, with the highest quality flowers that she knows so much about. She is so passionate about her work and it shines through in what she is able to create for you on your special day. Thank you Benjamina for your hard work xo”

Emily Parker

London, June 2013

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